What if business success meant supporting life, not just profit?
The Life Support Business
WE ARE WORKING ON A BOOK…
Our mission is to showcase businesses creating long-term value for people and the planet. Businesses that approach sustainability as an opportunity for a business model transformation.
We’re looking for system-level innovation stories to create an innovation playbook for business leaders driving the shift toward life-supporting business.
Innovating with a Systems Thinking approach
We believe that adopting a systems thinking approach helps businesses rethink how they create value and drive change—enabling more effective strategies and moving beyond short-term fixes.
Re-imagine
Understand the limits of system we operate in and imagine alternatives that are life supporting
Re-purpose
Change the goals, role and structure of businesses to pursue different forms of value
Re-configure
Transform the material flows, assets, relationships and value streams of the company
About us
Having worked together in the past our paths crossed recently and we discussed a shared frustration with the world of sustainability. In a nutshell; too much focus on reporting and not enough change.
We strongly feel we need creativity and innovation to address the ecological and human harm that we are experiencing today. Our quest is to find companies who are addressing the challenge by genuinely creating a new type of business.
Ben Reason
Pioneer of Service Design at international studio Livework Ben is a leading practitioner of systemic innovation. With a long term mission to find creative solutions to our ecological challenge Ben is always on the lookout for what really works.
Theresa Berg
Innovation leader with extensive experience in driving transformation, Theresa has led sustainability initiatives and innovation projects for top Nordic companies. She thrives on navigating complex challenges to create sustainable value.
OUR THINKING